Naturally moisturising and softening
High in GLA (Gamma Linolenic Acid) and Linoleic Acid
Helps offer nourishment for more mature skin types

Organic Evening Primrose Oil is high in GLA (Gamma Linolenic Acid), which is regarded as being an excellent ingredient for helping to soothe various forms of dry skin conditions such as psoriasis or eczema and combines well with the linolenic property to create a premium moisturising oil. It can also be used in facial massage preparations if blended with another carrier oil such as Sweet Almond or Grapeseed.

It is often used in the treatment of dry skin and associated conditions such as eczema and psoriasis. read less 

Its versatile nature also allows it to be potentially beneficial to acne prone and oily skin types (particularly those caused by hormonal imbalances). It's also sometimes added to preparations for the treatment of a dry scalp and so can be helpful in reducing  dandruff. 
Evening Primrose has a relatively short shelf life so it's often a good idea to blend it with a preserving oil such as Wheatgerm.